About

About Joel Barjenbruch

Joel Barjenbruch began his journey in Nebraska, where he developed a strong connection to community and tradition. After graduating from the University of Nebraska–Lincoln, he chose to remain close to his roots and serve the people he grew up around. Now residing in Lincoln with his wife and their three children, he is deeply engaged in family life and continues to give back through faith-based service at his local church, where he has held leadership roles.

Joel is known for his profession and the personal connections he nurtures daily. He is the neighbor you chat with after a game, the coach cheering from the sidelines, and the friendly face at community events. These simple yet meaningful interactions reflect how he sees people, not as clients to be managed but as individuals whose lives deserve careful attention and authentic connection beyond financial matters.

Barjenbruch believes in treating each relationship with care and respect, which sets the tone for his entire approach. Whether he meets someone through work, coaching, or a shared community event, he takes the time to remember names, follow up sincerely, and check in with purpose. His approach is not transactional—it’s relational, built on the understanding that people appreciate being seen and valued beyond the numbers on a balance sheet.

Always Learning, Always Teaching

Joel Barjenbruch values learning as a lifelong commitment and a core part of his professional identity. Over the years, he has earned respected credentials, including Certified Financial Planner (CFP®), Retirement Income Certified Professional (RICP®), Chartered Financial Consultant (ChFC®), Life and Annuity Certified Professional (LACP®), and Certified Life Underwriter (CLU®). These certifications underscore his dedication to providing sound advice based on updated knowledge and thoughtful guidance.

Joel shares his knowledge by giving back as an educator. Since 2016, he has volunteered as an adjunct instructor, teaching financial concepts to adult learners at institutions nationwide. Through this role, he simplifies complex financial matters and equips individuals with tools to make informed decisions. His sessions focus on understanding, not pressure, offering students clarity about retirement, risk, and long-term financial planning.

Barjenbruch sees education as a two-way benefit. In every class or client meeting, he listens as much as he teaches, knowing that understanding a person’s concerns is key to offering relevant guidance. His teaching approach reflects the values he applies in his practice—patience, respect, and a commitment to making people better informed than when they first walked in. For him, education is a service, not a spotlight.

Real Planning for Real Life

Joel Barjenbruch leads JS Financial, focusing on building plans that reflect the lives of the people he serves. He and his team take time to understand financial goals and real-world concerns that influence them. Whether it’s preparing for retirement, managing savings, or mapping out a legacy, he works with clients to design plans that feel personal and practical, never rushed or generic.

Joel adheres to the fiduciary standard in all client interactions, meaning he is legally and ethically obligated to act in each person’s best interest. But for him, that’s more than a regulatory requirement—it’s a personal promise. A commitment to honesty, transparency, and responsibility guides every decision, strategy, and conversation. This principle forms the foundation of how he conducts business and earns trust.

Barjenbruch takes a steady, thoughtful approach that encourages collaboration. He listens before advising and explains before recommending. Clients appreciate that he avoids jargon and always encourages questions. This open, respectful environment fosters a sense of empowerment among those he serves. His planning is not about quick wins—it’s about setting people up for long-term peace of mind through well-considered financial strategies.

A Track Record Built on Trust

Joel Barjenbruch has earned recognition in his field through consistent, ethical performance and long-term dedication. A 12-year Million Dollar Round Table (MDRT) member, he has achieved Top of the Table ten times—an honor reserved for top-tier professionals worldwide. These acknowledgments reflect achievement and loyalty to those who trust him with their financial futures.

Joel leads JS Financial, a firm managing over $100 million in client assets. This level of stewardship results from years spent building relationships based on mutual respect and follow-through. As the firm approaches its 15th anniversary in August 2025, its reputation continues to grow, not through aggressive sales but through steady service, referrals, and consistent values-driven decision-making.

Barjenbruch believes that lasting trust is earned over time through honest conversations and dependable support. Clients remain with him not simply because of results but because of how they’re treated. He values being approachable and takes pride in answering the phone, responding thoughtfully, and showing up for clients no matter the circumstance. It is this kind of steady reliability that defines his professional identity.

Principles That Drive the Work

Joel Barjenbruch grounds his professional life in a mission that centers on helping others through financial education, without expecting anything in return. This belief guides not just what he does but how he does it. Whether meeting with a client or speaking in a classroom, he shows up with the same quiet commitment: to be helpful, honest, and focused on the needs of others before his own.

Joel lives by three core values. First, he believes in continuous growth, always looking to improve himself and his service. Second, he prioritizes people over profit, building long-term relationships instead of chasing short-term revenue. Third, he acts with quiet integrity, doing what’s right even without recognition or reward. These principles shape how he serves clients, educates learners, and contributes to his community.

Barjenbruch treats each day as a new opportunity to apply these principles. He approaches each situation with humility and reflection, choosing actions that align with his deeper beliefs. Whether in a boardroom or on a volunteer field, he carries the same intention—to be of service, to bring clarity, and to help others find confidence in their financial path, one conversation at a time.

Giving Back Without the Spotlight

Joel Barjenbruch is deeply committed to giving back in ways that serve his community quietly and effectively. As a Head Chef Sponsor for the Empty Bowls Benefit Luncheon, he supports efforts to fight hunger through the Lincoln Food Bank. He values initiatives that meet real needs and provide tangible help. His participation is not about visibility but standing alongside organizations that align with his values.

Joel also contributes through education and mentorship. He volunteers to help senior citizens navigate financial planning during retirement, offering sessions that make complex topics more accessible. In addition, he coaches youth sports, supporting young athletes in building skills, confidence, and teamwork. These efforts reflect a broader commitment to service without any expectation of praise.

Barjenbruch sees service as an extension of his everyday life. Whether teaching adults or guiding young athletes, he brings the same thoughtful energy to every opportunity. He focuses not on being seen but on being useful—helping others grow, adapt, and feel supported. This quiet consistency in giving back mirrors the values he upholds in his practice and personal life.

Keeping It Real, Every Step of the Way

Joel has built a reputation for being an advisor who truly listens. Clients appreciate that he never rushes conversations and always takes the time to explain things clearly. He avoids high-pressure tactics and fosters trust by making his process open and understandable. Fee transparency is a priority, and he ensures that clients know exactly what to expect, helping them feel confident at every step.

What’s Next for Joel?

Joel Barjenbruch focuses on what matters most: relationships, service, and education. In 2025, he was featured in the “Faces of Lincoln” for wealth management and will be recognized again in 2026. As JS Financial celebrates its 15th anniversary, he remains dedicated to guiding clients and teaching learners with the same patience and care that have defined his journey from the beginning.

Joel sees his greatest success not in professional awards but in the individual stories of people he’s helped. Whether it’s a retiree feeling more secure, a student grasping a financial concept, or a family planning confidently for the future, those small moments are the milestones he values most. Making a difference, one person at a time, is the achievement he treasures above all.